TikTok / Video Editor
TikTok / Video Editor
TikTok / Video Editor
CookieCut is a web-based video editor designed for creators who need more advanced tools to edit their content. It integrates seamlessly with the Creator Platform, allowing creators to edit videos online and share them with a single click.
CookieCut is a web-based video editor designed for creators who need more advanced tools to edit their content. It integrates seamlessly with the Creator Platform, allowing creators to edit videos online and share them with a single click.
CookieCut is a web-based video editor designed for creators who need more advanced tools to edit their content. It integrates seamlessly with the Creator Platform, allowing creators to edit videos online and share them with a single click.
2020
2020
2020
Year
Year
Year
Lead / Sr. Product Designer
Lead / Sr. Product Designer
Lead / Sr. Product Designer
Role
Role
Role
Challenge
Challenge
Challenge
Challenge
When the target audience shifts from casual users who randomly create content with TikTok’s camera or editor to creators who spend more time editing their videos on a computer, the design context changes. This requires a deeper understanding of their needs to craft a more tailored experience.
Highlights
Highlights
Highlights
Highlights
The layout
The layout
The layout
We conducted numerous A/B tests on TikTok to identify designs and features that affect posting rates. Surprisingly, small changes often impact outcomes more than new features, as they shape users' initial perceptions of functionality.
We conducted numerous A/B tests on TikTok to identify designs and features that affect posting rates. Surprisingly, small changes often impact outcomes more than new features, as they shape users' initial perceptions of functionality.
We conducted numerous A/B tests on TikTok to identify designs and features that affect posting rates. Surprisingly, small changes often impact outcomes more than new features, as they shape users' initial perceptions of functionality.
The timeline
The timeline
The timeline
We conducted numerous A/B tests on TikTok to identify designs and features that affect posting rates. Surprisingly, small changes often impact outcomes more than new features, as they shape users' initial perceptions of functionality.
We conducted numerous A/B tests on TikTok to identify designs and features that affect posting rates. Surprisingly, small changes often impact outcomes more than new features, as they shape users' initial perceptions of functionality.
We conducted numerous A/B tests on TikTok to identify designs and features that affect posting rates. Surprisingly, small changes often impact outcomes more than new features, as they shape users' initial perceptions of functionality.
Editing captions
Editing captions
Editing captions
We conducted numerous A/B tests on TikTok to identify designs and features that affect posting rates. Surprisingly, small changes often impact outcomes more than new features, as they shape users' initial perceptions of functionality.
We conducted numerous A/B tests on TikTok to identify designs and features that affect posting rates. Surprisingly, small changes often impact outcomes more than new features, as they shape users' initial perceptions of functionality.
We conducted numerous A/B tests on TikTok to identify designs and features that affect posting rates. Surprisingly, small changes often impact outcomes more than new features, as they shape users' initial perceptions of functionality.
Insights
Insights
Insights
Insights
Identify opportunities through research
Identify opportunities through research
Identify opportunities through research
During our interviews with creators, we realized they don’t need professional tools like After Effects or Final Cut, but a video editor tailored for TikTok content. This inspired us to focus on improving the tools they frequently use for their TikTok content, compared to more complex tools.
During our interviews with creators, we realized they don’t need professional tools like After Effects or Final Cut, but a video editor tailored for TikTok content. This inspired us to focus on improving the tools they frequently use for their TikTok content, compared to more complex tools.
During our interviews with creators, we realized they don’t need professional tools like After Effects or Final Cut, but a video editor tailored for TikTok content. This inspired us to focus on improving the tools they frequently use for their TikTok content, compared to more complex tools.
Focus on the flexibility of editing
Focus on the flexibility of editing
Focus on the flexibility of editing
Mobile user flows are typically more linear, with one clear entry and exit point. However, on larger screens, users expect more entry and exit options, with more features visible on the screen. This requires greater flexibility in the editing process. For example, you might design multiple ways for users to trigger the same function or allow them to switch between features more easily.
Mobile user flows are typically more linear, with one clear entry and exit point. However, on larger screens, users expect more entry and exit options, with more features visible on the screen. This requires greater flexibility in the editing process. For example, you might design multiple ways for users to trigger the same function or allow them to switch between features more easily.
Mobile user flows are typically more linear, with one clear entry and exit point. However, on larger screens, users expect more entry and exit options, with more features visible on the screen. This requires greater flexibility in the editing process. For example, you might design multiple ways for users to trigger the same function or allow them to switch between features more easily.
©2025
©2025
©2025
©2025
©2025