S'more / Find Things to Do in the City
S'more / Find Things to Do in the City
S'more / Find Things to Do in the City
S’more 2.0 is designed for those seeking a refined lifestyle. I lead the team in continuously evolving our product, shaping it into a community for discovering and sharing experiences across the United States.
S’more 2.0 is designed for those seeking a refined lifestyle. I lead the team in continuously evolving our product, shaping it into a community for discovering and sharing experiences across the United States.
S’more 2.0 is designed for those seeking a refined lifestyle. I lead the team in continuously evolving our product, shaping it into a community for discovering and sharing experiences across the United States.
2024-2025
2024-2025
2024-2025
Year
Year
Year
Lead / Sr. Product Designer
Lead / Sr. Product Designer
Lead / Sr. Product Designer
Role
Role
Role
Challenge
Challenge
Challenge
Challenge
In S’more 2.0, we aim to enhance the product’s value by focusing on the clear user need of discovering “things to do” in the city. The biggest challenge is seamlessly combining experience discovery and community-driven sharing together.
Highlights
Highlights
Highlights
Highlights
Integrating Experience Lists into the Product
Through iterative design, our product has evolved around two core scenarios: the Home Feed, where users discover activities through community posts, and the 2Tab, for goal-oriented event searches. We’ve explored various design iterations to best serve this core value.
Through iterative design, our product has evolved around two core scenarios: the Home Feed, where users discover activities through community posts, and the 2Tab, for goal-oriented event searches. We’ve explored various design iterations to best serve this core value.
Through iterative design, our product has evolved around two core scenarios: the Home Feed, where users discover activities through community posts, and the 2Tab, for goal-oriented event searches. We’ve explored various design iterations to best serve this core value.
Curated Experience Lists
Curated Experience Lists
Curated Experience Lists
Happening and Hit Lists are two curated experience lists by the S’more team. Happening features time-limited events and pop-ups happening soon, while Hit List showcases handpicked experiences around specific themes.
Happening and Hit Lists are two curated experience lists by the S’more team. Happening features time-limited events and pop-ups happening soon, while Hit List showcases handpicked experiences around specific themes.
Happening and Hit Lists are two curated experience lists by the S’more team. Happening features time-limited events and pop-ups happening soon, while Hit List showcases handpicked experiences around specific themes.
Post & Experience Page
Post & Experience Page
Post & Experience Page
Every post in the community is linked to an experience, allowing users to explore more details on its dedicated experience page.
Every post in the community is linked to an experience, allowing users to explore more details on its dedicated experience page.
Every post in the community is linked to an experience, allowing users to explore more details on its dedicated experience page.
Experience Map
Experience Map
Experience Map
Experience Map is a built-in documenting tool in user profiles that helps track city experiences through a map view with summarized data.
Experience Map is a built-in documenting tool in user profiles that helps track city experiences through a map view with summarized data.
Experience Map is a built-in documenting tool in user profiles that helps track city experiences through a map view with summarized data.
City Leaderboard
City Leaderboard
City Leaderboard
When expanding to new cities, we introduced city-specific leaderboards to incentivize users to contribute content and participate, with rewards for top contributors.
Tried & True
Tried & True
Tried & True
Tried & True is a partnership mechanism between S’more and businesses, offering users free access to events as an incentive to download the app. It also includes a referral feature, allowing users to invite friends and further drive user acquisition.
Insights
Insights
Insights
Insights
Beyond content
Beyond content
Beyond content
With limited resources, relying solely on content makes it challenging for a community to achieve a successful cold start. To attract users, we need to directly address a clear and real user problem—especially when the community is still small and lacks sufficient high-quality content. In our case, that means building an aggregated information tool that helps users discover the most authentic, vibe-worthy things to do.
With limited resources, relying solely on content makes it challenging for a community to achieve a successful cold start. To attract users, we need to directly address a clear and real user problem—especially when the community is still small and lacks sufficient high-quality content. In our case, that means building an aggregated information tool that helps users discover the most authentic, vibe-worthy things to do.
With limited resources, relying solely on content makes it challenging for a community to achieve a successful cold start. To attract users, we need to directly address a clear and real user problem—especially when the community is still small and lacks sufficient high-quality content. In our case, that means building an aggregated information tool that helps users discover the most authentic, vibe-worthy things to do.
Defining our identity through content
Defining our identity through content
Defining our identity through content
Many platforms help users find things to do in their city, but what sets us apart is the information we choose to highlight. It’s like curating a fashion magazine—standing out comes down to taste and editorial sense. As product designers, we can achieve this by showcasing the team’s curation and the personality behind our choices.
Many platforms help users find things to do in their city, but what sets us apart is the information we choose to highlight. It’s like curating a fashion magazine—standing out comes down to taste and editorial sense. As product designers, we can achieve this by showcasing the team’s curation and the personality behind our choices.
Many platforms help users find things to do in their city, but what sets us apart is the information we choose to highlight. It’s like curating a fashion magazine—standing out comes down to taste and editorial sense. As product designers, we can achieve this by showcasing the team’s curation and the personality behind our choices.
User's intention to post in a community
User's intention to post in a community
User's intention to post in a community
Every time we built features for better experience documentation, they failed to gain traction. I believe sharing on social platforms is driven by engagement—whether a ‘like’ or a ‘save,’ it’s still a social interaction. Otherwise, users could simply document privately in Notion or Notes, like playing a single-player game.
Every time we built features for better experience documentation, they failed to gain traction. I believe sharing on social platforms is driven by engagement—whether a ‘like’ or a ‘save,’ it’s still a social interaction. Otherwise, users could simply document privately in Notion or Notes, like playing a single-player game.
Every time we built features for better experience documentation, they failed to gain traction. I believe sharing on social platforms is driven by engagement—whether a ‘like’ or a ‘save,’ it’s still a social interaction. Otherwise, users could simply document privately in Notion or Notes, like playing a single-player game.
The voice of users
The voice of users
The voice of users
Designing for a small, early-stage community is a completely different challenge from optimizing a product with a large user base. User interviews became our primary way to validate the product’s core value. I knew we were on the right track when engaged users could clearly articulate their understanding of the community and how it aligned with our vision.
©2025
©2025
©2025
©2025
©2025