S'more / NYC Living Guide
S'more / NYC Living Guide
S'more / NYC Living Guide
When we started building S'more, our goal was to build a community for NYC newcomers, helping them settle into the city smoothly and connect with each other to explore NYC together.
When we started building S'more, our goal was to build a community for NYC newcomers, helping them settle into the city smoothly and connect with each other to explore NYC together.
When we started building S'more, our goal was to build a community for NYC newcomers, helping them settle into the city smoothly and connect with each other to explore NYC together.
2023
2023
2023
Year
Year
Year
Lead / Sr. Product Designer
Lead / Sr. Product Designer
Lead / Sr. Product Designer
Role
Role
Role
Challenge
Challenge
Challenge
Challenge
Our goal is to build an oversea community that reflects rednote’s values, but it’s hard to get users to see the value in our content when they first encounter the feed. Without this, they might just view it as another social media platform. We need to find a clear way to show what the community is really about.
Highlights
Highlights
Highlights
Highlights
Content Feed
Content Feed
Content Feed
Prioritizing text in the feed to present information more directly while covering diverse aspects of NYC living.
Prioritizing text in the feed to present information more directly while covering diverse aspects of NYC living.
Prioritizing text in the feed to present information more directly while covering diverse aspects of NYC living.
Engagement
Engagement
Engagement
Encouraging valuable and practical content through engaging formats.
Encouraging valuable and practical content through engaging formats.
Encouraging valuable and practical content through engaging formats.
AI Writings
Leveraging AI to assist with translation and writing improvements, ensuring accessibility for NYC’s diverse community.
Leveraging AI to assist with translation and writing improvements, ensuring accessibility for NYC’s diverse community.
Leveraging AI to assist with translation and writing improvements, ensuring accessibility for NYC’s diverse community.
Profile Widget
Profile Widget
Profile Widget
A diverse set of visual widgets to help users express themselves, find common ground, and connect with the city.
A diverse set of visual widgets to help users express themselves, find common ground, and connect with the city.
A diverse set of visual widgets to help users express themselves, find common ground, and connect with the city.
Profile Message
Profile Message
Profile Message
Allow users to leave messages on social profiles to encourage interaction and engagement.
Allow users to leave messages on social profiles to encourage interaction and engagement.
Allow users to leave messages on social profiles to encourage interaction and engagement.
Insights
Insights
Insights
Insights
Shaping the community through content
When designing a content product, the framework itself should align with the content. If the community’s value is built on content quality, we need to consider: Are words or images more important? How is the image quality? These choices shape the overall vibe of the community.
When designing a content product, the framework itself should align with the content. If the community’s value is built on content quality, we need to consider: Are words or images more important? How is the image quality? These choices shape the overall vibe of the community.
When designing a content product, the framework itself should align with the content. If the community’s value is built on content quality, we need to consider: Are words or images more important? How is the image quality? These choices shape the overall vibe of the community.
Getting innovative
Getting innovative
Getting innovative
Designing a new product means fewer constraints, allowing room for more memorable features. When the team requested a label system for user profiles, we explored more visual ways to present information. As designers, we constantly seek fresh, better solutions.
Designing a new product means fewer constraints, allowing room for more memorable features. When the team requested a label system for user profiles, we explored more visual ways to present information. As designers, we constantly seek fresh, better solutions.
Designing a new product means fewer constraints, allowing room for more memorable features. When the team requested a label system for user profiles, we explored more visual ways to present information. As designers, we constantly seek fresh, better solutions.
©2025
©2025
©2025
©2025
©2025