TikTok / Camera & Editor
TikTok / Camera & Editor
TikTok / Camera & Editor
I designed the content creation experience, from enhancing camera usability and introducing new video editing features to driving user engagement and submissions within the feed.
I designed the content creation experience, from enhancing camera usability and introducing new video editing features to driving user engagement and submissions within the feed.
I designed the content creation experience, from enhancing camera usability and introducing new video editing features to driving user engagement and submissions within the feed.
2018-2020
2018-2020
2018-2020
Year
Year
Year
Lead / Sr. Product Designer
Lead / Sr. Product Designer
Lead / Sr. Product Designer
Role
Role
Role
Challenge
Challenge
Challenge
Challenge
With millions of users, every design iteration was driven by A/B testing and discussions. Each change carried significant impact, shaping user behavior and engagement. As a designer, I need to set aside my own perspective and empathize with users, designing for their needs rather than assuming they think like us.
Highlights
Highlights
Highlights
Highlights
Auto Caption
Auto Caption
Auto Caption
Generate captions for videos automatically, allow users to preview and edit captions like lyrics.
Generate captions for videos automatically, allow users to preview and edit captions like lyrics.
Generate captions for videos automatically, allow users to preview and edit captions like lyrics.
Auto Trimming
Auto Trimming
Auto Trimming
One-click to make your video's tempo go with the beats of the background music.
One-click to make your video's tempo go with the beats of the background music.
One-click to make your video's tempo go with the beats of the background music.
Informative Editing tools
Tools including voice over, voice effect, informative stickers, text overlays and all.
Tools including voice over, voice effect, informative stickers, text overlays and all.
Tools including voice over, voice effect, informative stickers, text overlays and all.
Video Template
Video Template
Video Template
Lower the barrier to content creation through applying a well-designed video template.
Lower the barrier to content creation through applying a well-designed video template.
Lower the barrier to content creation through applying a well-designed video template.
ICONS & Layout
ICONS & Layout
ICONS & Layout
A slight change to icons significantly increased the feature’s penetration rate. Additionally, the interface layout should ensure that the main workflow is the easiest to access.
A slight change to icons significantly increased the feature’s penetration rate. Additionally, the interface layout should ensure that the main workflow is the easiest to access.
A slight change to icons significantly increased the feature’s penetration rate. Additionally, the interface layout should ensure that the main workflow is the easiest to access.
Facilitating Content Creation through Feed
Facilitating Content Creation through Feed
Facilitating Content Creation through Feed
Display feature entry prompts at the right moments in the Feed to increase the chances of users engaging in the creation process.
Display feature entry prompts at the right moments in the Feed to increase the chances of users engaging in the creation process.
Display feature entry prompts at the right moments in the Feed to increase the chances of users engaging in the creation process.
Insights
Insights
Insights
Insights
Minimize the effort
Minimize the effort
Minimize the effort
When designing editing tools for users, I focus on their goals and the steps required to achieve them. A well-designed tool should streamline the process, eliminate unnecessary efforts, and deliver the most satisfying results.
When designing editing tools for users, I focus on their goals and the steps required to achieve them. A well-designed tool should streamline the process, eliminate unnecessary efforts, and deliver the most satisfying results.
When designing editing tools for users, I focus on their goals and the steps required to achieve them. A well-designed tool should streamline the process, eliminate unnecessary efforts, and deliver the most satisfying results.
Minor changes can have a significant impact
Minor changes can have a significant impact
Minor changes can have a significant impact
With a large user base, even small tweaks—like wording choices, icon styles, transition speeds, or button placement—can make a difference. Sometimes, a full redesign isn’t necessary to enhance the user experience.
With a large user base, even small tweaks—like wording choices, icon styles, transition speeds, or button placement—can make a difference. Sometimes, a full redesign isn’t necessary to enhance the user experience.
With a large user base, even small tweaks—like wording choices, icon styles, transition speeds, or button placement—can make a difference. Sometimes, a full redesign isn’t necessary to enhance the user experience.
Engaging deeply with engineering team
Engaging deeply with engineering team
Engaging deeply with engineering team
When designing AI-powered features like auto-caption and auto trimming, I collaborated closely with product managers and engineers from the prototyping phase. As a designer, understanding the technical constraints became crucial in shaping interface logic that felt both intelligent and reliable.
When designing AI-powered features like auto-caption and auto trimming, I collaborated closely with product managers and engineers from the prototyping phase. As a designer, understanding the technical constraints became crucial in shaping interface logic that felt both intelligent and reliable.
When designing AI-powered features like auto-caption and auto trimming, I collaborated closely with product managers and engineers from the prototyping phase. As a designer, understanding the technical constraints became crucial in shaping interface logic that felt both intelligent and reliable.
Feed-driven incentives
Feed-driven incentives
Feed-driven incentives
In social media, the Feed always attracts the most traffic. We should make sure the tools available in the camera or video editor are easily discoverable upfront.
In social media, the Feed always attracts the most traffic. We should make sure the tools available in the camera or video editor are easily discoverable upfront.
In social media, the Feed always attracts the most traffic. We should make sure the tools available in the camera or video editor are easily discoverable upfront.
©2025
©2025
©2025