UG Campaigns
S'more

Our strategy is to involve users in reviewing their past year by checking off a to-do list and highlighting the activities they participated in that took place in New York.
By tapping these tickets, you can check off what you've accomplished this year and generate a result that shows your achievements.

Our operations team carefully selected over 80 representative events, which were then transformed into illustrations that align with S'more's branding by our visual designers.

In the end, you'll get a ticket that lists all the events you participated in during the year in New York.
