We build the app with the vision that people could find things to do inspirations from here, and post about their things to do experience that build a community with the city vibe.

We build the app with the vision that people could find things to do inspirations from here, and post about their things to do experience that build a community with the city vibe.

Diverse information could be found on the experience page that help users know more about the experience. Also, the posts will be displayed in a more informative way compared to the feed.

In addition to event lists, we also provided other ways to discover activities

One example is “Happening,” a pop-up style page that aggregates time-sensitive events, and “Hit Lists,” which curates events based on selected themes.Curated lists How We Build a Product Framework That Establishes Activity Discovery as a Core User Experience.

Happening is a curated list that offers time-limited popups and events, which become the most popular list in our product.

Hit Lists offers themed experience rankings, showcasing the best events in each category, and for these, we created unique card designs to differentiate the presentation of events.

How We Build a Product Framework That Establishes Activity Discovery as a Core User Experience.

As an international version of rednote, we kept the dual-column feed to maintain the community vibe. However, we found that this layout made it harder for users to quickly understand the product in the early stages. So, we’ve gradually added more direct “activity discovery” features to balance community and utility in the design.

V1: Tool-driven iteration, adding Slogan and channels that led to a list with things to do inspirations.

V2: Strengthened the tool attributes of the top half of the screen, A/B tested different channel entry points.

V3: Added an operations channel section, A/B tested different channel styles.

V4: Strengthened the tool attributes of the top half of the screen, A/B tested different channel entry points.

2-Tab Channel Design Exploration

The more tool-like the entry, the more neutral and straightforward it feels, while the more operationally-driven the entry, the livelier and more engaging it becomes. However, the level of coordination needed with operations increases, and the execution of operations significantly impacts the user experience.